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��pk10 UK topic page, a collection of Bellwether report articles and analysis

Articles: 16 Results

January 15, 2015 by Samantha Edwards

Representatives from the event industry have said there was a returning confidence to marketing budgets in 2014, but have highlighted

October 16, 2014 by Samantha Edwards

The Institute of Practitioners in Advertising's (IPA) latest Bellwether report on marketing budgets has reported events spend saw a 7.8%

April 27, 2014 by Mark Banham

UK advertising spend is predicted to continue its upward curve and top £20 billion for the first time in 2015,

April 17, 2014 by Samantha Edwards

The Institute of Practitioners in Advertising (IPA) has revealed the record-largest, single upwards revision to marketing budgets in 14 years,

January 16, 2014 by Samantha Edwards

Event marketing budgets experienced the first signs of positive growth in 2013 during the fourth quarter, according to the Institute

October 17, 2013 by Samantha Edwards

Event marketing budgets were revised down by 1.1% during the third quarter, according to the Institute of Practitioners In Advertising's

April 15, 2013 by Staff

In a sign of optimism in the market as many as 56% of firms in the media sector say they

April 11, 2013 by Stuart Derrick

Marketing spending on events was down fractionally in the first quarter of 2013 as overall marketing budget growth remained sluggish.

October 13, 2011 by Claire Beale

Everyone keeps telling me it's all going to get much, much worse by the end of the year. Financially, emotionally

July 13, 2009 by Daniel Farey-Jones

LONDON - The rate of decline in direct marketing budgets has lessened, with 7.5% of companies cutting spend, according to

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